Youth Business Card
Gong Jiamin, born in 1998, from Shiqiao Village, Tiaoma Town, Changsha City, 2020 Graduated from Changsha University and returned to his hometown to run seedlings. During his college days, he founded the Hunan Xiangchu Seedlings Research Cooperative, which won the silver medal in the Hunan University Student Entrepreneurship Competition and the National University Student Entrepreneurship Competition Entrepreneurship PracticeJM Escorts has achieved achievements such as the bronze medal in the competition, and has won honorary titles such as Hunan Province’s Outstanding University Graduates. Now, he is working hard to use new varieties and new techniques to help more Miao farmers become rich.
At about 8 o’clock in the morning, the bright sun has risen so high. Driving in Shiqiao Village, Tiaoma Town, Yuhua District, the breeze is blowing slowly and the greenery is approaching. In the Zhongmiao Garden, Gong Jiamin, a “third-generation seedling”, and his father were busy covering some seedlings with shade nets: “Summer is the off-season for seedling growth, and maintenance also requires special care.”
Gong Jiamin, who grew up in his grandfather and father’s nursery, chose to return to his hometown of Tiaoma Town after graduating from college and became a “third generation Miao”. Now, from the ground to the cloud, while turning into an “Internet celebrity gardener”, he jumped out of the older generation’s idea of ”exchanging time for value” and joined forces with scientific research institutions to give full play to their technological advantages and developed more than 20 new varieties, adding more value to the seedlings. Value and market competitiveness doubled. Now, his seedling planting area has exceeded 300 acres.
On the second day after Wuhan was lifted from the lockdown, he went north to earn the “first pot of gold” p>
Green is the strongest and brightest color of the vault. Looking from a distance from the base, all kinds of flowers and trees are staggered, like works of art specially arranged by nature. “Since I can remember, my family has been growing seedlings.” In Gong Jiamin’s impression, the most eye-catching color in his childhood was the green mountains and plains.
In the 1980s, Gong Jiamin’s grandfather Gong Zhengxing saw the bright future of the fruit seedling market and devoted himself to it, becoming the first household worth ten thousand yuan in the village. In the early 1990s, as the fruit seedling market gradually became saturated, Gong Jiaping’s father Gong Xuerong quickly discovered that the flower market The demand is increasing, and he has become a famous flower and tree owner far and wide with the help of red eucalyptus, red-leaved heather, osmanthus and camphor. Listened to it since childhoodGong Jiamin, who grew up with these stories, also has a natural understanding and affinity for flowers and trees.
At the beginning of 2020, the new crown epidemic broke out, and an order from Wuhan made Gong Xuerong worried. Due to the raging epidemic, nursery craftsmen are afraid to go north, and even teachers who have worked in nurseries for many years are reluctant to take orders.
“Dad, I’ll go with you.” Gong Jiamin still remembers that at that time, he was at home due to the resumption of classes due to the epidemic. Seeing that his father was embarrassed, he took the initiative to go north together. On April 8, 2020, Wuhan was lifted from the lockdown. The next day, the father and son rushed to Wuhan with a technical backbone. They worked in Wuhan for more than two months, and subsequent orders came in like a snowball, with the final total transaction volume reaching more than 3 million yuan. This also allowed Gong Jiamin to see the broad prospects of the seedling industry. He made up his mind to return to his hometown after graduation and become a “third generation Miao”.
“Thirty years ago, promotion required flipping through the Yellow Pages and writing letters to each unit to contact them. A thousand letters would be received with at most one or two replies, and thousands of letters would be sent. One or two transactions were made. Now, when a video is posted, people from all over the country actively contact him. “In Gong Xuerong’s view, one of the biggest changes brought about by his son’s return home is the change in communication methods.
Open the Douyin account “Zhongmiao Gardening Farm”. Most of the dozens of videos that have been released are father and son. The internal affairs include the display of high-quality seedlings and the cultivation of seedlings. I shared my planting tips with my friends, and there were many customers in the comment area asking for prices. After registering for more than a year, their account has accumulated 17,000 fans and 47,000 likes. In previous years, the nursery attracted traffic through platforms such as Douyin, and its total turnover exceeded 20 million yuan.
Unlike his ancestors who only focused on planting trees for generations, in Gong Jiamin’s view, technological empowerment is the key to improving the quality and efficiency of seedlings. Photo by Changsha Evening News all-media reporter Chen Fei
Technology empowers seedlings, “generating green” and “producing gold”
After three generations of planting, what new tricks did Gong Jiamin, who took over his father’s baton, come up with? The answer still needs to be found in the fields.
“Let’s go and take you to understand the situation!” Gong JiaminAs he led JM Escorts away from his nursery base, the sun shone through the dense branches and leaves, casting dots of light, and rows of sprays The camphor tree is like a green fence, and the specially pruned shrubs are verdant. But what makes Gong Jiamin most proud is the high-pressure synthetic crape myrtle he and his father invented. The bright red flowers are like clouds and mist, and the large clusters of branches are tightly nestled together, hugging each other into one.
“The market demand for big trees is huge, but the plant growth cycle is very long. It takes at least 20 or even 50 years for a tree to grow to a diameter at breast height of 40 cm.” Gong Jia Citizens told reporters that the previous method of relocating large trees from deep mountains and old forests not only had a low survival rate, wasted resources, but was also not environmentally friendly.
How to shorten the development cycle while creating a large tree with specifications that meet market demand? Since 2015, Gong Jiamin and his father have conducted many experiments and found that through high-pressure decomposition, dozens of saplings can be combined into one, and it only takes 5 years to “grow” into a big tree. Not only does it reduce the The cost and cycle of giving birth are also greatly shortened.
Unlike ancestors who have only concentrated on planting trees for generations, in Gong Jiamin’s view, technological empowerment is the key to improving the quality and efficiency of seedlings. In addition to maintaining close contact with the “science and technology commissioner” sent by the government, Gong Jiamin also has a “group of experts” hidden in his mobile phone. Wang Xiaoming, the leader of crape myrtle breeding at the Hunan Academy of Forestry Science, and the Central South Forestry Science and Technology Year Professor Xiao Jianwu of Night School and others were among his military advisors.
Share skills without spending money, and join hands with more Miao farmers to become rich
In the current nursery stock market, the profits of common Jamaica Sugar nursery species are declining year by year. Many seedling farmers have no new skills. , unable to enter new varieties, and income falling year by year, this made Gong Jiamin determined to use what he learned to drive Miao farmers to increase their income.
At what time, the appearance of a black pine tree was completed. On the side, Miao farmers who came specially to study formed a large circle. Everyone took out their mobile phones to take photos and records, and asked questions from time to time.
This is the scene of a popular science distribution party on rural practical appearance technology held not long ago at Zhongmiao Garden. Will the expertScholars, industry figures, and horticulture masters are invited to give lectures in the fields, and Miao farmers from all over the town can come and “recharge their batteries” for free. This kind of Jamaicans Escort‘s popular science distribution party Gong Jiamin has been held for three consecutive years, with at least three meetings each year.
Before each science popularization meeting, he will carefully collect questions and opinions from seedling farmers, and invite experts in relevant fields to answer questions and improve seedling products. value. “A single branch is not spring. The development and upgrading of the seedling industry requires everyone to advance together. Only by forming an industrial chain can healthy development be achieved.” Currently, Gong Jiamin is building a new variety and new technology display base, covering the display of three new species District, two new technology display areas, plan to launch new seedling variety promotion and seedling new technology promotion activities twice a year. At the same time, new technologies and new products will be printed and distributed in books and distributed to nearby Miao farmers at no cost.
This year, a fellow vaulter was in urgent need of selling the 198 podocarpus trees he had on hand because his father was ill. With the mentality of giving it a try, he found Gong Jiamin and his son. . Gong Jiamin and his father went to his nursery in Chaling, Zhuzhou several times, shot and produced several short videos, and sold all the podocarpus in just over half a month. With more than 300,000 yuan from the sale of the tree, the villagers were filled with tears and thanked them repeatedly. Witnessing the power of the Internet, many Miao farmers have now registered accounts and begun to try short videos and live broadcasts to bring goods.
In recent years, in order to improve the quality and upgrade of traditional industries, Tiaoma Town has repeatedly organized flower and tree experts, large planting households, etc. to conduct research and formulate refined planting and specialized methods for the flowers and seedlings industry. Research on business model planning leads the flower and tree industry to transform and upgrade to personalized, high-quality, and garden-oriented. This also coincides with Gong Jiamin’s thoughts: “In the future, seedlings will definitely become high-quality and high-end, with more added value. I hope we can create a brand business card unique to Vaulting Ma Seedlings and gain Recognized by the whole country and even the world ”
Youth said
Changsha Evening News: What do your ideal small towns and young people in small towns look like?
Gong Jiamin: My dream town has both green waters and green mountains, as well as mountains of gold and silver. The small-town youth in my fantasy are down-to-earth, based in the present and looking to the future.
Changsha Evening News: Please say what you most want to say about your town.
Gong Jiamin: I want to say to my town that I will run with you to a better today. (Changsha Evening News all-media reporter Zhou You trainee Yao Ke)